Holiday Break? Your Socials Don’t Have To Be
Make the holiday break work for your clinic
Written by Heidi Bedggood
Consistency creates momentum, even when you're taking time off.
The Christmas and summer period is one of the most powerful times of the year for clinics
to drive awareness, attract new clients, and stay connected with your community. With
hotter weather, higher UV exposure and busy schedules, clients are actively searching for
clear guidance and skin support. Use this time strategically to strengthen your presence and set your clinic up for a strong start to 2026.
SECTION 1 - ONLINE CONSULTATIONS
Keep your doors “open” while the clinic is closed. Promote virtual skin consultations
through stories, pinned posts and reels.
This is the perfect time for:
• New Year skin resets
• Internal wellness guidance
• Full home-care routines
• Bringing in new clients from outside your area
SECTION 2 - LIVE SHOPPING AND GOING LIVE
Real-time connection = real-time conversion.
Encourage your audience to tune in for:
• Short “Summer Skin SOS” lives
• Product education
• Mini routines for heat, pigmentation, dehydration or congestion
Tip: Take inspiration from SKIMS-style Live Shopping and showcase your favourite
Osmosis formulas while providing value.
SECTION 3 - SELLING THROUGH YOUR WEBSITE
Make holiday purchasing effortless.
Promote:
• “Holiday Essentials” kits
• Summer skincare bundles
• Wellness pairing recommendations
No online store yet? You could be missing out on passive holiday sales.
Contact your BDM to learn how easy it is to launch your online retail - we’ll guide you
through what’s possible.
SECTION 4 - SUMMER-SPECIFIC SKIN EDUCATION
Educate, engage and reinforce your authority.
Topics that perform exceptionally well during Australian summer include:
• Managing heat-triggered redness + rosacea
• Supporting the skin barrier in peak UV
• Dehydration vs dryness
• Keeping pigmentation calm
• Post-pool + beach skin routines
• Holiday gut support (and how it impacts inflammation)
• “What’s in my summer skin bag?” content
SECTION 5 - PRE-BUILD & SCHEDULE YOUR CONTENT
Stay visible while you rest. Use tools such as Meta Creator Studio, Later or Planoly to batch
and schedule your content.
Aim for a mix of:
• Education
• Lifestyle
• Behind-the-scenes
• Product-led posts
SECTION 6 - ENCOURAGE USER-GENERATED CONTENT (UGC)
Leverage your community. Ask clients to tag their summer routines, treatment results
and holiday glow-ups. Re-share this content to increase reach and build social proof.
SECTION 7 - GIFT CARDS + HOLIDAY BUNDLES
Perfect for last-minute gifting.
Spotlight:
• Digital gift cards
• Curated wellness + skincare bundles
• Seasonal problem-solving kits (heat congestion, dehydration, pigmentation)
SECTION 8 - KEEP YOUR DM’S ACTIVE
Even while you're away. Set up automated messages that include:
• Booking links
• Online consultation options
• Your online shop
• Holiday hours
This ensures clients always feel supported.
SECTION 9 - “START 2026 STRONG” CAMPAIGN CONTENT
Clients love clear direction heading into the new year.
Promote:
• 8–12 week transformation programs
• Internal + external pairing
• Before/after results
• 2026 skin goals + treatment planning
SECTION 10 - A TIME TO GIVE BACK
Showcase your heart and community impact. The holiday season is the perfect moment
to highlight how your clinic gives back.
Share your initiatives online, such as:
• Donating a portion of December sales
• Supporting local charities
• Pay-it-forward treatments
• Gifting product to someone in need
• Team volunteering days
• Collaborations with other local businesses
This strengthens client loyalty and builds an authentic, values-led brand image.
Need help launching online retail, planning your holiday socials or integrating live
shopping?
Reach out to your BDM - we’ll map out what’s possible and ensure your clinic
maximises growth over the summer break.
NSW BDM
OSMOSIS AUSTRALIA